BEAUTY OF JOSEON

A story dating back centuries to the present

"Gyuhap Chongseo"

The 'Gyuhap Chongseo' which is referred to as the encyclopedia of the Joseon Dynasty, was written by Yi Bingheogak, a female Silhak scholar who was born into a prestigious family in 1809 (9th year of King Sunjo). In addition to various methods of housekeeping, methods of shaping eyebrows, cleansing for smooth skin, and caring for sleek hair were recorded in this book.

"When the face becomes rough and cracks in places during the winter, soak three eggs in alcohol, tightly seal in shut for a month and apply it onto your face for your skin to not peel and glow like jade. If your face or hands bleed due to dryness, mix pig feet oil and sophora flowers and apply to problem areas to allow them to heal" - From Gyuhap Chongseo -


"Beauty of the Joseon Era"

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People of the Joseon Dynasty regarded flashy adornment to be obscene and low class. As a result, women from noble families put on makeup with minimal colors and focused more on creating clean and clear skin rather than on applying makeup and adorning themselves.

Beauty of Joseon is a brand that has reinterpreted the unchanging beauty and the traditional methods from nature within a modern way according to the wisdom of Joseon women. Based on the 'Gyuhap Chongseo', we have included the beauty methods of women from the uppermost classes of the Joseon Dynasty.


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Beauty of Joseon - Ginseng Essence Water 150ml

Beauty of Joseon - Ginseng Essence Water Regenerating Ginseng Essence Nourish your skin with 80% Ginseng Root Water, special Ginseng Complex, and Niacinamide, and maximize the level of vitality, moisture, and...

Beauty of Joseon - Repair Serum: Ginseng + Snail Mucin 30ml

Beauty of Joseon - Repair Serum: Ginseng + Snail Mucin Ginseng Snail Serum Hold the key to a brighter, firmer, and fuller appearance by loading antioxidants on your skin with 63%...

Beauty of Joseon - Calming Serum: Green Tea + Panthenol /30ml

Beauty of Joseon - Calming Serum: Green Tea + Panthenol Soothing Green Tea Serum Present yourself a calm and strong skin with the unique soothing harmony of 76% green tea water,...

Beauty of Joseon - Radiance Cleansing Balm 80gr

Beauty of Joseon - Radiance Cleansing Balm Oil-Based Cleanser Balm Add the traditional secret of clear skin to your routine by removing all dirt from your skin with the combination of...