BEAUTY OF JOSEON

A story dating back centuries to the present

"Gyuhap Chongseo"

The 'Gyuhap Chongseo' which is referred to as the encyclopedia of the Joseon Dynasty, was written by Yi Bingheogak, a female Silhak scholar who was born into a prestigious family in 1809 (9th year of King Sunjo). In addition to various methods of housekeeping, methods of shaping eyebrows, cleansing for smooth skin, and caring for sleek hair were recorded in this book.

"When the face becomes rough and cracks in places during the winter, soak three eggs in alcohol, tightly seal in shut for a month and apply it onto your face for your skin to not peel and glow like jade. If your face or hands bleed due to dryness, mix pig feet oil and sophora flowers and apply to problem areas to allow them to heal" - From Gyuhap Chongseo -


"Beauty of the Joseon Era"

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People of the Joseon Dynasty regarded flashy adornment to be obscene and low class. As a result, women from noble families put on makeup with minimal colors and focused more on creating clean and clear skin rather than on applying makeup and adorning themselves.

Beauty of Joseon is a brand that has reinterpreted the unchanging beauty and the traditional methods from nature within a modern way according to the wisdom of Joseon women. Based on the 'Gyuhap Chongseo', we have included the beauty methods of women from the uppermost classes of the Joseon Dynasty.


Showing 1–20 of 20 results

Beauty of Joseon - Dynasty Cream 50ml (Renewal)

Beauty of Joseon - Dynasty Cream (Renewal) Brightening Cream Give your skin luxurious care by providing a radiant and deep nourishment with the magnificent harmony of Rice Bran Water, Ginseng Root...

Beauty of Joseon - Ginseng Essence Water 150ml

Beauty of Joseon - Ginseng Essence Water Regenerating Ginseng Essence Nourish your skin with 80% Ginseng Root Water, special Ginseng Complex, and Niacinamide, and maximize the level of vitality, moisture, and...

Beauty of Joseon - Repair Serum: Ginseng + Snail Mucin 30ml

Beauty of Joseon - Repair Serum: Ginseng + Snail Mucin Ginseng Snail Serum Hold the key to a brighter, firmer, and fuller appearance by loading antioxidants on your skin with 63%...

Beauty of Joseon - Calming Serum: Green Tea + Panthenol /30ml

Beauty of Joseon - Calming Serum: Green Tea + Panthenol Soothing Green Tea Serum Present yourself a calm and strong skin with the unique soothing harmony of 76% green tea water,...

Beauty of Joseon - Glow Serum: Propolis + Niacinamide 30ml

Beauty of Joseon - Glow Serum: Propolis + Niacinamide 30ml Propolis glow formula! Enjoy glowing, clear and strong skin, free of acne with propolis, niacinamide and 60% turmeric extracts! Features Skin...

Beauty of Joseon – Centella Asiatica Calming Mask /25ml

Beauty of Joseon – Centella Asiatica Calming Mask /25 ml Soothing mask with Centella Asiatica Give your sensitive skin the unique soothing-moisturizing care of centellaasiatica and three types of hyaluronic acid....

Beauty of Joseon - Radiance Cleansing Balm 80gr

Beauty of Joseon - Radiance Cleansing Balm Oil-Based Cleanser Balm Add the traditional secret of clear skin to your routine by removing all dirt from your skin with the combination of...

Beauty of Joseon glow deep serum rice + arbutin /30ml

Beauty of Joseon glow deep serum rice + arbutin /30ml What is it? This serum is designed for those with concerns about pigmentation and uneven skin tone. Containing 68% rice bran...

Beauty Of Joseon Relief Sun Rice + Probiotics (SPF50+ PA++++) 50 ml

What is it? Relief Sun is a lightweight and creamy type organic sunscreen that's comfortable on the skin. Even if you apply a large amount several times, it is not sticky...

Beauty of Joseon - Hanbang Trio: 10ml Calming + 10ml Glow + 10ml Repair Serums

Beauty of Joseon - Hanbang Trio: 10ml Calming + 10ml Glow + 10ml Repair Serums Set of 3 mini serums! Repair, Shine and Soothing: Give your skin the care it needs...

Beauty of Joseon - Apricot Blossom Peeling Gel 100ml

Beauty of Joseon - Apricot Blossom Peeling Gel 100ml It is a lightening type exfoliator containing 19% Prunus mume flower water and 8% plant-derived cellulose. It helps to heal skin problems...

BEAUTY OF JOSEON Red Bean Refreshing Pore Mask 140ml

Pores act as pathways for sebum to reach the surface of our skin. When dead cells and excess sebum clog these pathways, pores tend to enlarge. Proper pore care involves removing...

Beauty of Joseon Calming Serum: Green tea + Phanthenol (30ml)

This serum is designed to relieve skin irritation caused by exposure to UV rays and other external stressors. Main Ingredients Green Tea (50%) According to "Donguibogan," a traditional medical text from...

BEAUTY OF JOSEON Matte Sun Stick Mugwort&Camelia SPF50+

Matte Sunscreen Stick Matte Sun Stick was developed in collaboration with Ramón (@glowbyramon), an influencer and cosmetic chemist, as project manager. It was created after extensive collaboration, meticulously following all the...

BEAUTY OF JOSEON Ginseng Moist Sun Serum SPF50+ 50 ml

Description: Introducing Beauty of Joseon Ginseng Moist Sun Serum , an innovative serum that offers both sun protection and skin care, without the usual drawbacks of sunscreens. Beauty of Joseon harnessed...

Beauty of Joseon - Hanbang Serum Discovery Kit

The Beauty of Joseon Hanbang Serum Discovery Kit is a set of mini serums that will take your skincare routine to the next level! This set includes four 10ml mini serums,...

Beauty of Joseon - Revive Eye Serum: Ginseng + Retinal 30ml

Beauty of Joseon Revive Eye Serum: Ginseng + Retinal is an eye serum that helps improve wrinkles in the delicate area around the eyes by combining ginseng extract and retinal. When...

Beauty of Joseon - Green Plum Refreshing Cleanser 100 ml

Beauty of Joseon Green Plum Refreshing Cleanser contains mung bean extract and plum water, a natural plant ingredient, and helps remove dead cells and sebum. It provides a feeling of freshness...

Beauty of Joseon - Green Plum Refreshing Toner AHA+BHA 150 ml

Beauty of Joseon Green Plum Refreshing Toner: AHA + BHA enhances the skin's natural renewal process. It is a light and gentle Korean toner for daily use that removes dead cells...

Beauty of Joseon - Ginseng Cleansing Oil 210 ml

Beauty of Joseon Ginseng Cleansing Oil helps remove impurities from the skin by gently dissolving and emulsifying waste. Glycine Soja oil forms the base of the cleanser, as it is very...